An innovative shopping experience has opened in Denbigh and Wrexham giving North Wales food and drink producers the opportunity to showcase their produce.

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Ffenestr Siop (Shop Window) is a retail initiative delivered by Menter a Busnes to provide Welsh food and drink producers with a wider shop window, and customers with easy access to a fantastic range of local products – each displaying a QR code for ease of shopping.

Following a successful pilot scheme in the run up to the festive period in 2020, this project will see local products in two shop windows on Denbigh and Wrexham High Streets, which forms part of the Denbighshire Love Live Local campaign and the Wexham City of Culture celebrations.

The shopping experience will be as easy as 1,2,3.

  1. Point your smartphone at the QR code of choice
  2. Click on the QR code
  3. Buy from the producers website. Buy for yourself or send gifts to loved ones.

Charlotte Holliday, Cywain’s Food Sector Development Manager, said “The response from producers has been fantastic. Twenty local producers will showcase their products and have the opportunity to sell to customers in this innovative way. The products range from chocolate to cider, and cheese to cakes – something for everyone.

Rolant Tomos, Cywain’s Innovation and New Market Team Leader, said “It’s really nice to see both stores opening in Denbigh and Wrexham. It’s an opportunity for local residents to support local producers.”

Emlyn Jones, Denbighshire County Council’s Head of Planning, Public Protection and Countryside Service, said: “This is a great opportunity to showcase local produce as part of the Denbighshire’s #LoveLiveLocal campaign which encourages shoppers to support our local businesses.
“Our traders provide a wide range of quality food and drink and with the Eisteddfod yr Urdd returning to Denbighshire, this provides a great opportunity to reach those visiting Denbigh and the county as a whole.”

Wrexham Town Centre Manager, Rachel Cupit said: “We are constantly looking for new and innovative ideas to improve our high street offering and visitor experience. Combining digital technology and in person shopping in a creative way will raise the profile of local producers, as well as increasing footfall to our shopping areas.”

The pilot project has been made possible thanks to Welsh Governments Transforming Towns programme.

You will have the opportunity to visit the shop window in Wrexham until January 2023, with the Denbigh project running until July.

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