Emma Watson

Meet Emma Watson who is now working with us in partnership with Keep Wales Tidy to deliver Caru Cymru – the biggest ever national initiative to tackle litter and waste across Wales.

Emma will be busy over the next couple of years focusing on why litter is still increasing and how to tackle this. She’ll lead on national campaigns to tackle dog fouling, fly tipping and roadside litter and will be looking to change people’s behaviours when they’re out and about.

Keep Wales Tidy is working hard to support the campaign by opening litter picking hubs enabling free access to a variety of equipment and have recently been behind Spring Clean Cymru which ran until 13 June 2021.

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The vision for Caru Cymru (a Welsh phrase meaning ‘Love Wales’) is that it will become second nature for people to do the right thing, from taking litter home and cleaning up after their dog, to recycling ‘on-the-go’, reusing and repairing.

Looking forward to keep Wrexham tidy

Speaking about the campaign, Emma said: “I’ve never come across anyone who admitted that they drop litter, allow their dog to foul or fly tip and yet it’s happening in Wrexham and all across Wales. I’ll be looking at tackling why people do this and how they can change their behaviour and attitude toward the environment in which we all live. It will be a challenge but I’m looking forward to helping keep Wrexham tidy and to meeting lots of groups, individuals and organisations who will join with me to make a difference.”

Cllr David A Bithell, Lead Member for the Environment and Transport, welcomed Emma to the team and said: “Emma is enthusiastic and keen to make a difference and I look forward to working with her to change people’s behaviours so we all appreciate and benefit from a litter and waste free Wrexham.”

People in Wrexham and across Wales are being encouraged to join the new Caru Cymru movement and can visit Keep Wales Tidy’s website to find out more: www.keepwalestidy.cymru/caru-cymru or email: carucymru@wrexham.gov.uk

Caru Cymru has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

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