A new film, photographs and a suite of brand new digital maps showcasing the North East Wales region have been released as part of Visit Wales’ Year of Discovery campaign.
Denbighshire, Wrexham and Flintshire have joined forces to produce the marketing resource to inspire local people and visitors to experience the region.
The film which premiered at the recent North Wales Tourism Annual Trade Meeting explores the region’s tourism offer including key attractions like Chirk Castle and Pontcysyllte Aqueduct in Wrexham and Greenfield Valley in Flintshire and the Llangollen Eisteddfod in Denbighshire.
This film is the start of a series of new mini films which will be released throughout the year, featuring different themes including coast, castles, landscape, culture, adventure and the World Heritage Site. A gallery of professional images have also been released to help draw new and repeat visits to the region all year round.
Tourism plays a vital part in the regions’ economy, with a total economic impact in 2017 of £867m and over 11 million visits made.
Sam Regan, Chair of the This Is Wrexham Destination Management Partnership says, “With the main tourism season upon us; it’s great to see Wrexham, Flintshire & Denbighshire working together to launch a variety of professional marketing materials to showcase the region during the Year of Discovery. We would encourage businesses to use the resources available to them to create greater awareness of the region and boost the local economy throughout the year.”
Seven new digital maps exploring a variety of locations across both North East Wales have also been produced. The maps interlink with the 75-mile North Wales Way – one of three national tourism routes launched by Visit Wales under The Wales Way brand. The new maps have been a community-effort, as businesses were invited to workshops across North Wales to discuss their ideas for new tourist routes to help promote the region and provide loops and detours off The North Wales Way.
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