On April 24th of this year we announced that world class cycling would return to Wrexham with the Tour of Britain visiting us on 4/09/23 World-class cycling returns to Wrexham this year – Wrexham Council News when we confirmed that the finish stage would be visiting.
Since then negotiations have progressed and Wrexham is now in a unique position within the 2023 Tour being the only region to hosting both a start and finish.
Hosting both the start and finish of the race will mean that more people are able to come into Wrexham and enjoy the spectacle, and for a longer period. We anticipate that this will transfer into more people staying locally and spending in Wrexham, especially within hospitality.
Promoting the tour
Our promotion has already started with the colourfully decorated Wales in Bloom Cycle trail in Wrexham City Centre. We’re Gearing up for Wales in Bloom – Wrexham Council News
We are working with several local and national organisations that will encourage participation ahead of, as well as during the tour. We will also be using the event to promote and encourage active travel within the City and Wrexham County Borough.
Bringing such events to the region will give a boost to the sport locally, and we expect that awareness and enthusiasm for cycling will extend and have a long lasting impact on uptake and participation regionally well after the event has visited. This includes within our schools.
We will be increasing our promotion, public engagement and awareness around the event as well as the health and wellbeing aspects of a healthy lifestyle and healthy living as the event draws nearer. This will include working with our tour of Britain partner who will be supplying much of the promotional materials.
A number of schools in the county are on training day or first day back after the holidays, and this may limit their ability to participate. However we will be encouraging families to attend, as well as encouraging schools to participate where possible
Our engagement will also be with businesses in the city and those affected by the route so they know what is to be expected on the day, including alternative parking arrangements.
What to expect on the day
There will be activities on the day located around the tour village (based at Llwyn Isaf) – this will include cycling themed activities and stalls. We are still working with other stakeholders and organisations to complete a programme of events and engagement.
The tour will start and finish on Chester Street and we encourage everyone who can, to visit the city centre and enjoy the atmosphere. However you may also be able to catch a glimpse of the race tour near where you live by checking out this route map:
Councillor Nigel Williams, Wrexham Council’s Lead Member for Economy, said: “Hosting both the stage two start and finish of the Tour of Britain will once again put a sporting spotlight on Wrexham.
“As Wales newest city, and with our ambitions to become City of Culture in 2029, it’s important to attract such large scale events that draw international audiences.”
“The event will bring huge benefits to the local economy – will raise Wrexham’s profile as a location for hosting large events, and increase footfall into the city centre.”